We helped revamp the online presence for Black Opal Beauty — one of the most iconic Black-owned beauty brands — with a modern, inclusive, and conversion-ready digital experience.
Black Opal has been a pioneer in inclusive beauty since 1994. We refreshed their online presence with a digital experience that celebrates their legacy while appealing to a new generation of bold, confident customers.
Black Opal needed a website and digital identity that felt as vibrant and inclusive as the brand itself. Their old site didn’t capture the richness of their story or the quality of their product line. Working with the in-house marketing team, we helped craft a Webflow experience that elevated their digital presence, improved mobile usability, and made shopping seamless.
Mana Products, the world's leading contract and private label cosmetics manufacturer, desired a top-notch responsive e-commerce website for its Black Opal Beauty product line. Along with some custom development requests, it was critical that the website design reflected the company's premier international status and conformed to its established branding.
Our team created a dynamic responsive design that has enhanced shopper's online experience and has strengthened the Black Opal Beauty brand. Custom development included integrating with Black Opal's ERP system to automatically update inventory levels on the site, sending new orders to the third-party ERP system automatically, and integrating with an advanced fraud detection system when processing credit cards.
Up-to-the-minute changes can be made quickly and easily through the SiteViz content management system -- whether it's adding new products and images, updating a product description, changing a price, or adding a promo code special. Additionally, SiteViz e-commerce is a PCI (Payment Card Industry) compliant platform, meaning shoppers and shop owners alike can be confident that their information is secure.
The project began with a visual refresh — incorporating deep earth tones, bold color overlays, and vibrant photography that celebrated the skin tones Black Opal was made for. The site was designed for easy shopping, clear product categories, and fast mobile navigation.
We also developed brand storytelling sections that highlight their heritage, mission, and impact as a leader in inclusive skincare and cosmetics.
Typography and layout were crucial — we used large, confident headings and full-bleed visuals to let each product shine. Every interaction, from hover states to transitions, was crafted to feel smooth and polished — just like the brand's best-selling foundations.
The tone of voice was refined — informative yet approachable, empowering without cliché. It was a brand rediscovering its voice and power.
Black Opal’s refreshed platform revitalized a heritage brand — inviting loyal customers and new audiences to engage, shop, and celebrate their beauty on their terms.
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