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Pillar 05 of 05

Authority Content

Content is what separates a forgettable contractor from the one homeowners already trust before the first call. We make it — and we keep track of every frame of it.

In your dashboard

What you can see, every day

The most expensive pile in most marketing budgets is the work that got made, got approved, and never went anywhere. It has its own screen here.

Approved and never used

Photos and video you paid for, signed off on, and never put anywhere. Almost nobody has ever been shown theirs. It is usually a bigger pile than anyone expects.

Waiting on somebody to say yes

What is sitting on your approval and who is holding it up. Approve by leaving a comment on the frame, instead of an email describing a timestamp.

Comments outstanding

Feedback that got left and never actioned. It stops being a thread three people have lost and becomes a line with a name on it.

What gets built

The work that makes you the obvious expert

Content Strategy

A clear roadmap of what to publish, where to publish it, and how it maps to your business goals.

SEO Blog Articles

Long-form articles that answer the exact questions your customers ask — and rank on Google.

Social Media Content

A consistent social presence that keeps you top-of-mind with past and future customers.

Video Marketing

Before/after videos, how-to content, and team videos that humanize your brand and build trust.

Email Newsletter

Regular touchpoints with your list that keep you front-of-mind when they need your service.

Case Studies

In-depth project stories that prove your expertise and handle objections before they come up.

Become the contractor everyone trusts before they call.

Book a free content strategy call and we'll show you exactly which content moves the needle for your market.