Dinko Design handled front-end design and photography for the Pella Merchandise Store, combining a custom interface with bold, brand-forward visuals.
From polos to pint glasses, Pella needed a place to show off their branded gear in style. We designed the front-end of their merchandise store, collaborated on the custom order platform, and captured lifestyle imagery that made every item feel fresh and brand-worthy.
Pella’s internal merch store wasn’t just about gear — it was about team pride, brand culture, and keeping things consistent across a massive organization. We helped elevate the digital experience through thoughtful design, modern photography, and seamless integration with a proprietary order management tool built by an outside developer.
The project began with designing a clean, on-brand front-end interface for Pella’s internal merchandise store. It needed to be easy to navigate, responsive on all devices, and polished without being overproduced.
The result was a smooth, user-friendly experience for team members to quickly find, order, and wear the brand with pride.
To make the gear feel more aspirational, we took a creative approach to photography. I styled and shot lifestyle images that felt organic and real, applying a signature crop that emphasized the Pella logo for identity reinforcement.
This subtle move made ordinary t-shirts and mugs feel more premium and visually consistent across the store.
This wasn't just a swag shop; it became a place where the Pella brand came alive in the details, designed, photographed, and styled to make the everyday look iconic.
Pella needed a centralized online store for branded merchandise that served multiple audiences — corporate employees, field sales teams, and dealer partners — each with different product access and pricing tiers.
We designed and built a full ecommerce platform with user role management, product catalogs organized by category, size/color variants, and a checkout experience that handled both individual and bulk orders for the Pella merchandise program.
Verbatim Google reviews from clients in the same engagement or industry.
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