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Our Process

We deliver results, not just designs

Every project follows a proven 4-step methodology built around your goals — so nothing is left to chance and nothing gets missed.

4–6
Week delivery
20+
Years experience
100+
Sites launched
2×
Revision rounds
01
Step 01Week 1

Discovery & Strategy

We start by understanding your business

Before a single pixel is placed, we dig deep into your business, goals, and competitive landscape. This phase shapes every decision that follows.

What you get

Kickoff call + stakeholder interviews
Competitor analysis report
Brand questionnaire & creative brief
Goals & KPI definition
End result:A clear project roadmap, audience personas, and a content strategy — so we build what actually moves the needle.
HOUR 1
Welcome email
Who’s on your team + what happens next
HOUR 4
Portal invite
Your login — watch everything live
DAY 1
Kickoff booked
60 minutes, one call, on your calendar
HOUR 48
Work begins
First wireframes in motion
Signed 9 AM · moving by Wednesday
The First 48 Hours
PLATFORM UI
CAPTION + NAV
RAIL
First 48 Hours
KICKOFF — JOHNSON × DINKOREC
DIDinko · Dinko Design
RJRachel · Johnson Roofing
MIC ONCAM ONSHARELEAVE
AGENDA · 60 MIN
Your goals — in your words
Brand, look & feel
Competitors to beat
Access & logins checklist
ONE CALL · THEN WE BUILD
The Kickoff Call
PLATFORM UI
CAPTION + NAV
RAIL
Kickoff Call
YOU BRING
Your logo (or we make one)
Photos of real jobs & crew
Logins — domain, Google
Feedback at 3 checkpoints
≈ 2 hours of your time. Total.
WE HANDLE
Copywriting · every word
Design, build & testing
SEO, schema & local pages
Hosting, SSL & security
Analytics & call tracking
…AND 31 MORE LINE ITEMS YOU NEVER SEE
What We Need
PLATFORM UI
CAPTION + NAV
RAIL
What We Need
02
Step 02Weeks 2–3

Design & Prototyping

Your vision comes to life before we write a line of code

Custom designs built around your brand and audience. You see and approve everything before development begins — no surprises.

What you get

Moodboard & visual direction
Full Figma mockups (desktop + mobile)
2 rounds of design revisions
Client sign-off before build
End result:Pixel-perfect designs you've approved, with a clear clickable prototype so you know exactly what you're getting.
HERO · HEADLINE + CTA
LO-FI · APPROVE THE LAYOUT
→
SAME BONES · FULL BRAND
Roofing that wins trust.
Get a Free Quote HI-FI · APPROVE THE LOOK
Wireframe Process
PLATFORM UI
CAPTION + NAV
RAIL
Wireframe Process
1
RACHEL · TUE 9:14 AM“Can the button say Get My Free Quote instead?”
RECEIVED · TUE 9:15 AM
IN PROGRESS · TUE 11:00 AM
FIXED · WED 8:40 AM
Revisions
PLATFORM UI
CAPTION + NAV
RAIL
Revisions
✓
Design approval
APPROVED BY YOU
✓
Build approval
APPROVED BY YOU
✓
Launch approval
APPROVED BY YOU
Nothing ships without your sign-off
Approval Gates
PLATFORM UI
CAPTION + NAV
RAIL
Approval Gates
03
Step 03Weeks 3–5

Development & Testing

Clean code, fast load times, built for growth

We build on Next.js with performance baked in from the start. Every page is tested across devices, browsers, and screen sizes before launch.

What you get

Full Next.js / React development
Core Web Vitals optimization
Cross-browser & device QA testing
On-page SEO implementation
End result:A blazing-fast, accessible, SEO-ready website — fully staged and ready for your final review.
TO DO
Service pages ×12
WEEK 4
Review widget
WEEK 4
IN PROGRESS
Copywriting
DUE FRI
REVIEW
Logo refinements
AWAITING YOU
DONE
Wireframes
APPROVED
Homepage design
v2 · FINAL
SHIPPED
Kanban Board
PLATFORM UI
CAPTION + NAV
RAIL
Kanban Board
EVERY WEEK
MTWTHFSS
↻ RECURRING · NO RESCHEDULING
Thursday · 10:00 AM
30 MINUTES · SAME LINK EVERY WEEK
What shipped — shown, not described
What’s next + what we need from you
Can’t make it? Recap email same day
Weekly Rhythm
PLATFORM UI
CAPTION + NAV
RAIL
Weekly Rhythm
04
Step 04Week 5+

Launch & Optimize

We don't just launch and leave

Go-live is the beginning, not the end. We monitor performance, run post-launch tests, and keep improving your site based on real user data.

What you get

Managed deployment to production
Analytics & conversion tracking setup
30-day post-launch monitoring
Ongoing care plan (optional)
End result:A live site backed by real data — with clear next steps for continuous improvement and growth.
LAUNCH CHECKLIST
DNS pointed 0:42
SSL issued · padlock live 0:58
301 redirects saved 1:14
Speed test · 98 / 100 1:31
Forms + call tracking 1:47
GO
LIVE
johnsonroofing.com — LIVE
Launch Day
PLATFORM UI
CAPTION + NAV
RAIL
Launch Day
THE KEYS · YOURS
You own everything.
Domain & hosting logins YOURS
Site admin access YOURS
Walkthrough video 20 MIN
Brand kit · one folder v1.0
DAY 31+ · OURS TO WATCH
The care plan.
Backups NIGHTLY
Updates & security scans WEEKLY
Performance report MONTHLY
Content edits 48H
Handoff & Care
PLATFORM UI
CAPTION + NAV
RAIL
Handoff and Care
dinko.care — statusALL SYSTEMS NOMINAL
UPTIME · 30D
99.98%
↑ 0.04
LCP · HOMEPAGE
1.24s
↓ 0.3s
RECENT ACTIVITYLAST 24H
03:02Nightly backup complete2.1 GB
08:14WordPress core 6.6 → 6.6.1patch
11:47Slow query detected · /shopfixed
14:30Content edit · hero imagepublished
22:00Security scan clean0 flags
Care Console
FAQ

Common questions

Everything you need to know before we start working together.

Ready to start?

Get your free website audit

We'll analyze your current site — or your competitors' — and show you exactly what's holding you back.

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Book a free intro call. We'll walk through your site, your market, and what actually moves the needle for your business — no obligation, no pitch.

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Response within 24 hours
Custom strategy included