As Art Director for Pella at The Integer Group, Dinko led the creative for the launch of fiberglass entry doors — producing thousands of images and assets across all brand channels.
A massive product launch. Thousands of assets. One unified vision. As Art Director at The Integer Group, I helped lead the launch of Pella’s new fiberglass entry door line — from catalogs and dealer kits to national campaigns and in-store visuals.
The launch of Pella’s fiberglass entry doors was one of the most ambitious product rollouts in the company’s history. My role was to lead creative direction across every touchpoint — supporting Pella’s internal team and external dealers with brand-consistent, high-impact visuals and marketing tools. From early-stage concepting to final design delivery, I ensured the creative spoke clearly to consumers, trade pros, and sales teams alike.
The product catalog was central to this launch, featuring thousands of images showcasing finishes, glass styles, hardware options, and full-door mockups. I collaborated with our retouching partner, Scott Steen, to achieve photo-real precision.
The result was a cohesive, powerful asset that empowered dealers to educate and sell confidently.
Launching a product of this scale required collaboration across every vertical—consumer advertising, trade shows, print brochures, dealer sales tools, and more. I worked with writers, photographers, and strategists to ensure alignment from national campaigns to local showroom signage.
This holistic approach guaranteed a premium and consistent experience for customers engaging with the brand.
This project involved a deep dive into product storytelling, blending precision, beauty, and performance into one seamless launch.
Launching a new product category through a retail giant like Lowe's required coordinating across product marketing, retail merchandising, and employee training — all while staying on-brand for both Pella and Lowe's environments.
We designed the complete launch package: product literature, point-of-sale displays, in-store signage for Lowe's locations, and an internal training website that gave Lowe's associates the knowledge and confidence to sell Pella fiberglass entry doors.
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