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NEWPRO Home Solutions

Massachusetts · New England· 2022· Acquired

75-year-old regional home-improvement giant — windows, doors, full remodels across MA + NE.

NEWPRO Home Solutions home desktop
Trusted by leading Florida businesses
The story

With a powerful marketing engine and locations across New England, Newpro needed a website that could keep up. We helped launch a flexible, conversion-focused Webflow site — and later revamped it to scale even further with their fast-paced campaigns and monthly offers.

Newpro is one of the most recognized names in home remodeling throughout Massachusetts and New England. With TV ads, PPC campaigns, and an in-house marketing team working nonstop, they needed a website that could support high traffic, rapid updates, and tight integration with paid media. We built a Webflow site that didn’t just look great — it became the center of a coordinated, multi-channel growth strategy.

Phase One: Building a Better Foundation

Phase One: Building a Better Foundation

Our initial Webflow build provided Newpro with the stability and speed necessary to showcase services, generate leads, and support ad campaigns. It was simple, effective, and served its purpose for several years until growth exceeded the site’s original scope.

Phase Two: Supercharged Growth

  • Redesigned the full site with improved layouts, speed, and conversions
  • Integrated CMS-driven offers, location-specific landing pages, and trust sections
  • Built flexible sections for easy repurposing in promotions and A/B tests

The new version enabled the Newpro team to launch, update, and test marketing campaigns faster than ever, creating a true feedback loop between the website and media strategy.

PPC Creative Support

We designed animated graphics and PPC ad creative that matched the site’s visual system. Monthly offers were easy to update on both the site and ad platforms, ensuring a seamless, on-brand customer experience across channels.

This cohesion between landing pages and paid media improved conversions and allowed their team to remain agile in a fast-paced ad environment.

Impact at Scale

  • Significant increase in conversions during monthly offer campaigns
  • Faster deployment of pages and creatives, reducing friction for the marketing team
  • Contributed to sustained revenue growth and new customer acquisition across multiple locations

The Webflow platform provided the speed, structure, and design freedom to create a digital ecosystem that kept pace with a powerhouse brand and fueled its next stage of growth.

Home page sections

NEWPRO Home Solutions home desktop
NEWPRO Home Solutions home desktop — Home Improvement Solutions That Add Valu
NEWPRO Home Solutions home desktop — Explore Products
NEWPRO Home Solutions home desktop — A Simple & Easy Process
NEWPRO Home Solutions home desktop — Featured Testimonial
NEWPRO Home Solutions home desktop — A Reputation You Can Trust
NEWPRO Home Solutions home desktop — Justo Cursus Rutrum
NEWPRO Home Solutions home desktop — Giving Back is a Big Part of NEWPRO's Cu

Original case study imagery

Newpro Home Solutions
Newpro Home Solutions
The challenge

After 75 years in business, NEWPRO needed to modernize their brand identity while honoring their heritage. They needed cohesive marketing materials that would work across digital and print channels.

What we shipped

We executed a comprehensive brand refresh including new visual identity, marketing collateral, trade show displays, and sales materials. The redesign balanced their legacy with a fresh, modern approach.

Results
  • Brand system refreshed for a 75-year-old company
  • New sales + trade-show collateral aligned to the updated identity
  • Consistent brand presentation across digital, print, and signage
  • Website repositioned as a primary sales tool
Highlights

5 featured sections

NEWPRO Home Solutions home desktop
Homepage
NEWPRO Home Solutions home desktop — Home Improvement Solutions That Add Valu
HomepageHome Improvement Solutions That Add Valu
NEWPRO Home Solutions home desktop — Explore Products
HomepageExplore Products
NEWPRO Home Solutions service category index desktop
Services
NEWPRO Home Solutions about desktop — The NEWPRO Family Difference
AboutThe NEWPRO Family Difference
Selected imagery

Featured artwork, dashboards, and supplementary visuals from this engagement.

Newpro Home Solutions
Newpro Home Solutions
Newpro Home Solutions
Client voice

What clients said about this work

Verbatim Google reviews from clients in the same engagement or industry.

★★★★★
G
Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever! Thank you Dinko for the excellent service and experience.
MM
Dr. Matt Morris
Pinnacle Chiropractic · Bradenton
★★★★★
G
Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. He's detail-oriented and has a "we can figure that out" attitude about anything you're trying to accomplish. Can't say enough positive things about working with Dinko, but his work product is also exceptionally high quality. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets that strike the perfect balance of meeting customer needs and elevating your brand. If you're looking for a true partner in your brand's digital presence, Dinko is the perfect fit.
WN
Will Nisbet
UpRight Digital · Partner agency (All West Fiber, AA Dermatology)
★★★★★
G
I can't recommend Dinko Design enough! Dinko has completely transformed my website and made it so much more than I could have imagined… What really stands out is Dinko's attention to detail and his deep understanding of the terminology and strategies that make a website effective. He explained the significance of using the right keywords for my business, which I never realized was so important. Dinko took the time to sit with me for hours, learning about my business as an interior stylist, so he could accurately represent my work and let potential clients get to know me better… Since Dinko started working on my website, I've seen a noticeable increase in traffic and more phone calls coming in. I'm so grateful to have him on my side.
BM
Betsy Mincey
Purposely Placed Home Staging

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