Construction

SRQ Modern

Bradenton & Sarasota, FL

One platform for a Bradenton surfaces company and the brands it owns.

Two websites on one content model, so a Shellcrete job entered once can show on either site
Brands, dealerships and service areas kept as records the team can add to
Every quote request saved before any email goes out

Visit the website

The work

1 imagedrag to move · click to open

The story

Sell it, spec it, install it

SRQ Modern takes a project from selection to the last grout line, with a certified installer leading the company. The homepage opens with that sentence because it says what the company does in one breath.

One platform, many brands

SRQ Modern is the platform. Shellcrete and SRQ Shield are brands it owns, and Riva and Duradek are dealerships it is authorized to carry. The build follows that structure, so the company can add a product line, a dealership or an area without touching the code.

Leads that can't get lost

Every quote request is saved before any email is sent, and if a delivery fails, the failure is noted on the lead itself. Publishing in the editor updates both sites, and the content is backed up on a regular schedule.

Reviewed on the live page

New pages go live for review, and the team leaves notes pinned to the page itself. The structured data tells search engines how the brands connect.

The challenge

SRQ Modern sells luxury tile, large-format porcelain and coastal surfaces from its Bradenton showroom, and installs them with its own certified crew. The website needed to say that plainly, and to show SRQ Modern as the company behind a family of brands: Shellcrete and SRQ Shield, which it owns, and Riva and Duradek, which it is authorized to carry.

What we shipped

We built SRQ Modern as the platform and gave each brand a place inside it. One content model holds every brand, dealership and service area as a record, and srqmodern.com and shellcrete.com read from the same records, so a job entered once can appear on either site. Adding a product line, a dealership or a new area is something the team does in the editor. Behind both sites sits a dashboard where the team handles leads, quotes, careers and training, and reviews new pages by pinning notes on the live site.

Results