Pella Commercial Solutions
We helped Pella Commercial Solutions streamline their messaging, content, and digital presence to better serve architects, builders, and contractors in the commercial space.
When it comes to commercial builds, Pella delivers products that blend performance, durability, and design — we helped them communicate that to decision-makers with clarity, speed, and confidence.
Pella’s commercial division needed to distinguish itself from the residential side of the brand. The message had to speak to builders, contractors, and architects who value specs, performance, and process over lifestyle or design fluff. We created a content system and landing page strategy that positioned Pella Commercial as a knowledgeable partner and problem solver for large-scale builds.
Shifting the Conversation
Shifting the Conversation
Most of Pella’s brand work had focused on homeowners. This project flipped the script. We developed landing pages, campaign messaging, and digital assets that spoke directly to commercial audiences — emphasizing:
- Product performance under pressure
- Code compliance, lead times, and install support
- Service team coordination and contractor collaboration
The tone was more technical, more direct, and built to earn trust with professionals who needed answers fast.
Design for Decision-Makers
We structured content in a way that was easy to skim: performance stats, installation benefits, and certifications all took center stage. Callouts for spec sheets, install guides, and project coordination gave site visitors everything they needed up front — no digging required.
All content was designed to live within the larger Pella brand system but have its own distinct, commercial tone.
Industry Impact
- Created a digital sales toolkit for Pella’s commercial reps
- Supported lead gen through downloadable spec packages
- Repositioned Pella as a major player in large-scale construction projects
This wasn’t about pretty windows — it was about proving Pella could go head-to-head with any competitor in the commercial arena, and win on more than just brand recognition.
Merging two established brands — Pella's residential heritage and EFCO's commercial aluminum expertise — into one cohesive identity that would resonate with architects, general contractors, and commercial specifiers.
We designed the Pella Commercial Solutions logo and created the complete launch toolkit including brand guidelines, promotional materials, trade show assets, and digital collateral that bridged both brands' equity under a unified commercial identity.
- Successful brand launch across all channels
- Unified identity for combined product lines
- Trade show materials for national rollout
- Seamless brand transition for EFCO dealers
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