Service Business

Aroma Coffee Service

Sarasota, FL & Southwest Florida

A family-owned breakroom supplier since 1971, with its whole catalog and every town it serves on one site.

A product catalog the team edits itself
A page for every city and county Aroma delivers to
A client portal the whole marketing team works in, with a role for everyone

Visit the website

The work

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The story

More than coffee

Aroma has been family-owned since 1971. The business covers the whole breakroom: coffee, tea, brewers, water systems, snacks, cleaning and paper supplies, delivered and serviced by its own team. The site leads with that full range.

Every town, its own page

People look for a coffee service near them, by city and by county. Each city and county Aroma delivers to has its own page, saying what is available there and how to reach the nearest location.

One place for the whole team

Aroma's marketing is a team effort across several companies. The client portal gives everyone a login and a role: owner, manager, team, partner or read-only. The agreement and invoices are on file, messages stay in one thread, and a work board shows what is done, what is in progress and what is next.

The challenge

Aroma is a full breakroom supplier. Across Southwest Florida it delivers coffee and tea, brewing equipment, water systems, snacks, janitorial and paper supplies to offices, car dealerships and apartment communities. The website needed to show that whole range, cover every area Aroma serves, and put the content in the team's hands.

What we shipped

We rebuilt aromacoffee.net around what Aroma sells and where it delivers. The product catalog lives in an editor the team runs itself, and every city and county it serves has its own page. The site is also the front door to a client portal where Aroma's team and its marketing partners share the agreement, invoices, messages and a work board.

Results