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Workbooks · Free
Most businesses don't have a marketing problem. They have a decision problem.
Fourteen worksheets that take your business from an idea in your head to a brand, a market, and a calendar you can actually run. About four hours of honest work.
22-page workbookInstant downloadFor contractors
Sound familiar?
- →You've paid for marketing that never had a brief behind it
- →Nobody on your team says the same thing about what you do
- →You keep starting over because the last decision was never written down
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The Brand Blueprint™ · free
Fourteen worksheets. Not fourteen tips.
Every page below is a page you fill in. Open any of them before you decide whether it is worth your email address — the whole thing is here.
- 22
- pages
- 5
- pillars
- 14
- worksheets you fill in
Five pillars, worked top to bottom
Each pillar assumes the one above it is answered — a channel plan built on a fuzzy value proposition just spends money faster.
- 01Brand FoundationWho you are, who it is for, and what you charge. Everything after this assumes it.
- 02Visibility EngineWhere the attention is, who already has it, and which channels are worth your money.
- 03ConversionWhat happens between somebody landing and somebody buying.
- 04Authority ContentWhat gets published, on what rhythm, without inventing it every week.
- 05Trust AutomationThe follow-up that happens whether or not anybody remembers to do it.
Every page, before you decide
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Inside the file
What's included
- Pillar 1 · Brand Foundation — business model, value proposition, brand core, ideal client, positioning and price, messaging platform
- Pillar 2 · Visibility Engine — competitor scan, channel portfolio, topics and keywords
- Pillar 3 · Conversion — the buyer's journey and the conversion path
- Pillar 4 · Authority Content — the content engine and a 30-day calendar
- Pillar 5 · Trust Automation — the follow-up engine that runs without you
- Brand on One Page — the closing sheet that holds all of it
Built for
Who it's for
- You're good at the work, but your marketing is a collection of one-off experiments
- Your prices were set years ago — by the market, or by nerves, not by a decision
- Every proposal, ad, and web page describes your business slightly differently
- You're about to spend real money on a website, a rebrand, or advertising
What you'll have
After you download
- One named ideal client, and the three things they actually buy on
- A price you can defend in one sentence, and a pitch that fits in thirty seconds
- Three channels with budgets and first moves — instead of eight half-tried ones
- Thirty days of content decided, and a follow-up sequence that runs without you
- The whole thing on one page — the brief every designer and writer wishes you had
One conversation, no pressure
Ready to take your business to the next level?
Book a free intro call. We'll walk through your site, your market, and what actually moves the needle for your business — no obligation, no pitch.
No commitment required
Response within 24 hours
Custom strategy included