Marks that hold up for a decade.

A logo holds up or falls apart for reasons that have almost nothing to do with taste. The mark has to survive a 16-pixel favicon, a single-color embroidery stitch on a polo, a reversed-out version on a dark vehicle wrap, and a circular crop on a Google Business Profile avatar. Most marks that break in year two failed those tests in week one — nobody ran them. We run them before you ever see a concept, so each of the three directions is drawn to hold at favicon size, in one color, and at its smallest legible stroke weight. The favicon, app icon, and full color-space files come with delivery once you've picked a direction.

Do you need a symbol, or is a wordmark enough? Most small businesses are better served by a well-drawn wordmark plus a monogram for tight spaces. A symbol only earns its keep once enough people recognize it with the name removed, and that comes from years of consistent placement, not a clever sketch. Settling that question is the first thing Discovery does. It also frames the bigger one: a mark is a component, not a system. Type scale, color tokens, photography direction, and templates are what make a business read as one brand — that is brand identity work, and logo design is included inside it.

Logos rarely die on a screen. They die in production — yard signs, truck doors, hard hats, invoice headers, and the shirt an installer wears into someone's living room. That is why delivery includes Pantone specs alongside RGB and CMYK, and why the usage guide sets clear-space and minimum-size rules instead of leaving them to whoever opens the file next. Holding that line across every printed and digital piece is graphic design systems work. For construction and home-improvement brands, the truck is the billboard, so we design for the truck first and the screen second.

If you already have a mark you like, the honest answer is often to redraw it, not replace it. Rebuilding a clean vector, fixing kerning, and locking color specs preserves recognition you already paid for. Replacement is the right call when the mark cannot hold at small sizes, when it looks like three competitors', or when it is about to anchor a new site — which is why logo work and web design are usually sequenced together. Both sit inside the Trust System™: recognition first, then everything you build on top of it.