Turn the traffic you already have into 2× the revenue.
Paid traffic is expensive. Organic is slow. CRO is the third, usually-ignored lever — and the only one with a near-guaranteed payback. We find what's leaking, fix it, prove it with data.
CRO done by people who design, not just analysts.
Most CRO agencies hand you a spreadsheet of "hypotheses" and expect you to design, build, and ship them. We do all three under one roof.
How Dinko does CRO
- Full research program (heatmaps, sessions, surveys)
- Hypotheses tied to actual user friction
- We design & build the variants — you ship
- Statistical rigor (95% confidence, never peek)
- Learnings compound: wins become defaults
Typical CRO consultancies
- 50-page best-practices reports, no design work
- You build the variants yourself
- Tests ended at 68% confidence
- Button-color, font-size, headline-swap tests
- No post-test ship — "the marketing team owns that"
Six pillars. Compounding lift.
1 · User Research
Heatmaps (Hotjar / Microsoft Clarity), session recordings, exit surveys, on-site polls. We see the friction before we hypothesize.
- Heatmap setup + analysis
- Session recording program
- Exit + on-site surveys
2 · Funnel Analysis
Every step, drop-off point, and segment. We find the worst-performing steps and fix those first.
- GA4 funnel audit
- Segment-level breakdowns
- Device / source / cohort views
3 · Hypothesis Backlog
Prioritized test queue tied to PIE / ICE scoring. Every hypothesis has a "because we observed X" rationale.
- PIE / ICE prioritization
- Hypothesis written with evidence
- Expected lift estimate
4 · Variant Design
Hi-fi variant designs by Dinko designers. Not a mockup — production-ready.
- Figma variant designs
- Full mobile + desktop
- Edge case handling
5 · Build & Test
Optimizely, VWO, or in-code. We build the variant, QA it, launch the test, watch the results.
- VWO / Optimizely setup
- QA across devices/browsers
- Stat-sig monitoring
6 · Ship & Learn
Winning variants become production default. Losing variants teach us what doesn't work. Everything goes into the playbook.
- Production ship of winners
- Test-result documentation
- Quarterly learnings review
One test per sprint. Always running.
Research
Heatmaps, sessions, funnel audit. We observe before hypothesizing.
Weeks 1–2Prioritize
ICE-scored backlog. Top 10 tests lined up.
Week 3Design + Build
Variant designed, built, QA'd in 2-wk sprints.
2-wk cycleRun + Learn
Test runs to stat-sig. Winners ship. Losers teach.
2–4 wk avgMonthly program. Priced by test velocity.
CRO is a long game. 6-month minimum — below that, you don't have enough tests to compound.
One-time audit, research report, and prioritized hypothesis backlog. You execute.
- Full CRO audit (research-led)
- Heatmap + session-recording analysis
- Funnel teardown
- Prioritized hypothesis backlog (20+)
- Written strategy doc
Full ongoing CRO program. 1 major test per month, continuous research + learnings.
- 1 major test shipped / month
- Continuous research (heatmaps, sessions)
- Variant design + build by us
- Testing tool setup + management
- Monthly learnings report + strategy
- Winners ship to production
2–3 tests per month. For high-traffic sites with fast test-reach and big revenue stakes.
- 2–3 tests shipped / month
- Dedicated strategist + designer
- Custom research program
- Server-side testing (where needed)
- Weekly war-room call
Tests that shipped. Lifts that stuck.
“Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever!
“Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets.
“I had a wonderful time working with Dinko on designing my new website. He is extremely knowledgeable when it comes to web design and SEO! He was flexible with when he could meet to accommodate my crazy schedule. He was open to feedback and really made my vision of a new website come to life!
What discovery calls cover.
How much traffic do we need for CRO?+
What testing tools do you use?+
How is this different from A/B testing our landing pages ourselves?+
Will you touch code in our website?+
What if tests don't win?+
Can we do CRO on paid landing pages?+
Ready to double your conversion rate on the same traffic?
Free 30-min conversion audit: heatmap review, funnel teardown, top 3 bottleneck fixes. Real numbers from your actual data.