Brand that commands the first-impression.
A logo is not a brand. We build identity systems — voice, visual language, applied assets, and the rules that keep them consistent across every touchpoint for years.
A brand isn't a logo — it's a working system.
Most agencies hand you a PDF and disappear. We hand you a system you can actually use on Monday — and we stay to help you deploy it.
The Dinko brand approach
- Discovery phase before pixels
- 3 exploration directions, not 30
- Living brand guidelines (Figma + PDF)
- Ready-to-use templates on delivery
- 12-month evolution support included
Typical branding projects
- Logo-first, strategy-never
- 50-page PDF that no one opens
- "Mood boards" priced like design
- No deployment support
- Stock-photo brand reveal videos
Everything a brand actually needs.
Not "brand personality archetypes." Not "vision-quest moodboards." Real, usable, owned-by-you deliverables.
1 · Strategy & Positioning
Who you serve, what you stand for, why you're different. The foundation everything visual rests on.
- Market & competitor audit
- Audience personas
- Positioning statement
- Brand voice & tone guide
2 · Visual Identity
Logo system, color, type, imagery direction. The core system, codified.
- Primary + secondary logo
- Color tokens (hex, RGB, print)
- Type scale & pairings
- Photography + icon direction
3 · Brand Guidelines
Working reference document — not a coffee-table book. Figma + PDF, kept alive for 12 months.
- Usage rules & do/don't examples
- Component library in Figma
- Co-branding rules
- Print + web spec sheets
4 · Stationery Suite
Ready-to-print business cards, letterhead, envelopes, email signatures. Monday-ready.
- Business cards (print + digital)
- Letterhead & invoice templates
- Email signature HTML
- Zoom/Teams backgrounds
5 · Social & Marketing Kit
Templates and assets for the places customers actually meet you.
- Social post templates (IG/LI/FB)
- Story + reel frames
- Pitch deck + proposal templates
- Vehicle / signage specs
6 · Deployment & Support
We don't disappear at delivery. 12 months of evolution support included.
- 2 rounds of asset extensions
- Brand audit at 6 months
- Launch announcement kit
- Direct-line Slack channel
Five phases. Six to eight weeks. Built to last.
No 17-hour kickoff workshops. No vision quests. Just structured phases that produce a real, working brand.
Discovery
Deep-dive interviews, audit, competitor teardown. We listen before we design.
Week 1Strategy
Positioning statement, voice, audience. The map everything visual follows.
Week 2Exploration
Three directional concepts. We pick one together, refine it.
Weeks 3–4System Build
Full identity system: logo, color, type, templates, guidelines.
Weeks 5–7Rollout
Launch kit, deployment, training. We help you actually go live.
Week 8Three entry points. One standard of work.
Priced by scope and complexity. The full brand-as-system methodology applies to all three — tiers differ in applied-asset depth.
For established businesses whose identity needs a tune-up, not a rebuild.
- Logo refresh + system update
- Color + type token review
- Updated guidelines
- Stationery refresh
- 6 mo evolution support
Full ground-up brand identity for growing businesses that need to stand up to scrutiny.
- All 6 pillars included
- Strategy + positioning work
- Full stationery + social kit
- Figma + PDF guidelines
- 12 mo evolution support
- Launch announcement kit
Multi-brand portfolios, franchise systems, rebrands with legacy equity to preserve.
- Everything in Identity
- Brand architecture mapping
- Sub-brand & product naming
- Physical environment specs
- Dedicated strategist + designer
- 24 mo evolution support
Brands that held up.
Five years, eight years, twelve years — the identities we built still run.
“Working with Dinko Design has been an absolute pleasure. His professionalism and partnership was clear from the very first consultation. He genuinely cared about understanding my business and its goals. His branding and design work is sophisticated and cohesive. If you're looking for a partner who combines collaboration, strategy with design excellence go with Dinko Design.
“Dinko Design helped launch our business from its infancy. They took what was just a thought in my head, to a full-blown website and branding kit. Phenomenal look and so professional in my field that people can't believe we are a small business. We hear often that we must be bigger or a franchise because every detail of our brand is spot on.
“Dinko is truly a digital artist. He can create an entire brand, website, and more from scratch. He is an expert when it comes to branding and monetizing in every digital format. He built us a beautiful website that is both aesthetically pleasing and user friendly. It doesn't stop at building though. You can trust him to use all his marketing and business tools to help you succeed.
The questions we actually get.
If yours isn't here, ask on the discovery call.
Can we just get a logo?+
How many concepts do we get to see?+
Do we own the logo files and source?+
What if we hate the first exploration round?+
Can you rebrand without losing equity?+
Do you work with my industry?+
Ready to build a brand that stands up to scrutiny?
Free 30-min brand discovery call. We'll tell you where your identity is working and where it's leaking credibility.