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American Country Home Store

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Learn how Dinko Design helped American Country Home Store modernize their online shopping experience with a clean, customer-friendly website built for conversions.

American Country Home Store
Trusted by leading Florida businesses
The story

American Country came to us with a clear need: transform their old eCommerce website into a modern, easy-to-shop experience while preserving the charm of their brand. We delivered a high-performing site that blends rustic design with seamless usability.

American Country Home Store sells high-quality country-style furniture and home decor, but their online presence was stuck in the past. We overhauled the entire site experience — from structure to style — creating a mobile-friendly, conversion-focused platform that allows shoppers to explore, trust, and buy with ease.

Bringing Vintage Vibes Into the Modern Age

Bringing Vintage Vibes Into the Modern Age

The old site had poor navigation, slow load speeds, and no mobile optimization — a huge problem for today’s online shoppers. We redesigned the entire eCommerce experience with:

  • Streamlined product categorization
  • Simple, elegant layouts inspired by the brand’s country aesthetic
  • A responsive structure for mobile and tablet users

With warm color palettes, serif typefaces, and cozy visual textures, we retained the brand’s charm while boosting performance.

Functionality that Feels Familiar

We integrated product filters, wishlist features, and an intuitive cart system that made shopping effortless. The new design helps guide users through browsing to checkout without friction.

The backend was set up for scale — from seasonal promotions to easily adding new products — giving the American Country team more freedom to grow without constant dev support.

Results

  • Improved mobile experience led to a 45% increase in mobile transactions
  • Streamlined checkout process decreased cart abandonment by 22%
  • Customer feedback praised the new look and ease of navigation

We delivered more than a facelift — we gave American Country a platform that feels like home and works like a charm.

Highlights

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American Country Home Store
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American Country Home Store
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American Country Home Store
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American Country Home Store
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Client voice

What clients said about this work

Verbatim Google reviews from clients in the same engagement or industry.

★★★★★
G
Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever! Thank you Dinko for the excellent service and experience.
MM
Dr. Matt Morris
Pinnacle Chiropractic · Bradenton
★★★★★
G
Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. He's detail-oriented and has a "we can figure that out" attitude about anything you're trying to accomplish. Can't say enough positive things about working with Dinko, but his work product is also exceptionally high quality. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets that strike the perfect balance of meeting customer needs and elevating your brand. If you're looking for a true partner in your brand's digital presence, Dinko is the perfect fit.
WN
Will Nisbet
UpRight Digital · Partner agency (All West Fiber, AA Dermatology)
★★★★★
G
I can't recommend Dinko Design enough! Dinko has completely transformed my website and made it so much more than I could have imagined… What really stands out is Dinko's attention to detail and his deep understanding of the terminology and strategies that make a website effective. He explained the significance of using the right keywords for my business, which I never realized was so important. Dinko took the time to sit with me for hours, learning about my business as an interior stylist, so he could accurately represent my work and let potential clients get to know me better… Since Dinko started working on my website, I've seen a noticeable increase in traffic and more phone calls coming in. I'm so grateful to have him on my side.
BM
Betsy Mincey
Purposely Placed Home Staging

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