We helped create a brand guide and visual asset system for Pella, empowering contractors and franchise teams with consistent, on-brand marketing tools.
Pella is a household name in windows and doors — but brand consistency was a challenge across local teams and marketing partners. We built a clear, easy-to-use brand guide and design system that helped unify their messaging and visuals across every market.
As a nationally trusted window and door brand, Pella needed a scalable brand system that worked across dozens of independently operated markets. From typography and color to social templates and layout guidelines, we created a visual identity system that gave contractors and marketers the freedom to create — without compromising brand integrity.
Pella’s national marketing team produced high-quality assets, but inconsistencies arose in the field. Our goal was to streamline local efforts by equipping stakeholders with tools to create clean, consistent, and professional brand content.
We didn’t just build a brand book — we created a working system people would actually use.
The system was designed to scale — working just as well for local promotions as for national campaigns.
The Pella Branding Guide helped align the look and feel of a massive brand across fragmented teams — turning good creative into great campaigns at every level.
Verbatim Google reviews from clients in the same engagement or industry.
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