Jennifer Peck Fine Art

Let the work carry the page

For an artist, restraint is the design. The structure exists to get out of the way of the paintings and to make a growing catalogue easy to keep current.

From editing words to building pages

A week after her existing pages became editable, the real question arrived: could she build new ones herself — a promo for a show, a launch page for a collection — out of the same parts the site is already made of?

She can. Seven section types — the opener photo, the dark call-to-action band, an artwork grid, a photo-and-text split, a video, freeform writing, an email sign-up — each a block she stacks in the editor and the site renders on-brand. On a desktop she drags them into order on the live preview. New pages appear at their own link within seconds of publishing and stay hidden from search until she flips a switch.

One deliberate boundary

She gets a full builder for brand-new pages and only a small promo slot on the home page. Handing an editor free rein over a page that already works is a support ticket waiting to happen, and the home page is the one page that has to be right at all times.

The blocks are hers

The sections are her own bands — her hero, her festival strip, her booth photography grid — so a page she builds cannot end up looking like anyone else's site. The artwork grid pulls live prices and images from her catalogue, so a promo page is never out of date. And the guardrails encode her design standard: exactly one main heading per page however she rearranges things, a warning when she stacks too many dark bands, image slots that will not publish empty.