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Little Roots Pediatric Chiropractic logo

Little Roots Pediatric Chiropractic

Lakewood Ranch, FL· 2026-active·

The pediatric sister brand — its own identity, the same infrastructure.

  • Distinct pediatric brand identity
  • Gentle, neurologically-focused care explained for parents
  • Shared booking and CMS with the parent practice
Little Roots Pediatric Chiropractic website — homepage

Trusted by leading Florida businesses

The story

A children's practice should look like one

Little Roots carries its own identity — warmer, lighter, built for a parent scrolling on a phone with a toddler on their hip — while sharing every piece of infrastructure with the wider practice. The brand is separate. The plumbing is not.

What shipped

A pediatric brand with its own look and voice, sharing booking, content and reporting with the parent practice.

The challenge

Pediatric care needed to feel like its own place. A parent choosing care for a child is not reassured by a page that looks like it was written for a forty-year-old with back pain.

What we shipped

A distinct brand and visual identity for Little Roots, running on the shared platform so the practice maintains one system rather than two.

Results
  • Distinct pediatric brand identity
  • Gentle, neurologically-focused care explained for parents
  • Shared booking and CMS with the parent practice