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The Roots Neuropathy

Lakewood Ranch, FL· 2026-active·

A dedicated neuropathy practice site — its own search footprint, shared platform.

  • Dedicated domain and search footprint
  • Shared platform, CMS and dashboard
  • Protocol explained for people who have already tried everything
The Roots Neuropathy website — homepage

Trusted by leading Florida businesses

The story

Specialists get searched for specifically

Someone living with neuropathy does not search for a chiropractor. They search for their condition, their symptoms and the protocol they have read about. Giving that a site of its own is not duplication — it is meeting a different person at a different door.

What shipped

A specialist site addressable for neuropathy-specific search, sharing infrastructure and booking with the wider practice.

The challenge

Neuropathy patients search differently from general chiropractic patients. Burying the protocol inside a broader practice site means losing every one of those searches to a specialist competitor.

What we shipped

A separate site with its own domain, structure and search footprint, running on the same platform and CMS as the flagship. One content system, one dashboard, three distinct front doors.

Results
  • Dedicated domain and search footprint
  • Shared platform, CMS and dashboard
  • Protocol explained for people who have already tried everything