Go behind the scenes of the “Upgrade Your Drive” campaign with BFGoodrich and Shaun White. Dinko Design helped craft key visuals for this national brand launch.
We teamed up with The Integer Group on a national campaign for BFGoodrich featuring Olympic gold medalist Shaun White. Our role focused on bold visual direction and campaign execution across digital and experiential channels.
When BFGoodrich launched the “Upgrade Your Drive” initiative, they wanted to speak directly to adventure seekers and performance lovers. Partnering with Shaun White gave the campaign massive visibility — but it was the branding and visual storytelling that connected it with consumers. We helped bring that story to life through powerful design and consistent brand execution.
We worked closely with The Integer Group to design promotional graphics, digital assets, and environmental visuals that could span retail locations, events, and digital platforms. The goal was simple: feel fast, bold, and fearless.
The creative leaned into sharp typography, gritty textures, and high-contrast color palettes. We used bold photo treatments of Shaun White, layered with dynamic motion and subtle tire tread patterns to bring the theme to life.
These visuals were deployed across social, digital, and in-store displays, helping build a cohesive experience around the campaign narrative.
This campaign proved that when star power meets smart design, performance sells — both on the road and in the market.
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