Sunrise was one of the most trusted names in premium vinyl windows. We built a website that reflected their quality and scale — helping both homeowners and contractors connect with the brand before their successful acquisition.
Sunrise Windows & Doors had a powerful product lineup and strong national reach — but their website didn’t reflect it. We redesigned their site with two audiences in mind: homeowners researching high-end window options, and contractors looking for a reliable, premium partner. The result was a polished, professional experience that increased trust and improved conversion — right as the brand expanded nationwide and eventually sold for millions.
Dual-Audience Design
Dual-Audience Design
The challenge was serving two distinct audiences with different goals. We designed the site around split pathways: product exploration and homeowner education on one side, and dealer tools and lead generation on the other.
- Detailed product pages with color, hardware, and glass options
- CTA strategy for showroom visits and dealer inquiries
- CMS tools for updating dealer locations and support resources
The user experience was clean, upscale, and built to drive action for all visitors.
Supporting the Channel
Sunrise relied on local contractors and showrooms to carry their brand into homes, so we designed tools to help them succeed. Downloadable sales kits, quick-access tech specs, and localized landing page options boosted dealer confidence and conversions.
We also built backend CMS tools that allowed their marketing team to roll out updates quickly, keeping the site fresh and relevant without added development costs.
A Website That Delivered
- Strengthened brand perception as a premium, trustworthy window manufacturer
- Increased contractor engagement and lead requests from qualified dealers
- Contributed to strong positioning ahead of the company’s successful acquisition
While the site is no longer live, the strategic value it delivered helped Sunrise shine during a key growth phase and proved the power of good design paired with smart structure.
