National water-treatment brand — flagship corporate site for the entire dealer network.
RainSoft is a trusted name in water treatment. We helped create a digital experience that was as clear and refreshing as their product — and years later, the site is still performing.
RainSoft provides water softeners, filtration systems, and air quality solutions for homes across the country. We designed their website with a focus on simplicity, product education, and lead generation — all built to last. With strong foundational UX and evergreen design choices, the site still holds up years later, supporting national visibility and customer trust.
From the start, we focused on clean, structured layouts that could evolve with the business. The tone was reassuring and informative, helping homeowners understand why water quality matters and how RainSoft could solve their specific problems.
The site guided users through an easy education and contact process, without unnecessary friction.
We used soft blues, minimal textures, and imagery that emphasized purity and peace of mind. The brand voice was confident and clear — no overhype, just facts and benefits.
We also created visual modules that could be reused for promotions, educational content, and local dealer integration without needing constant redesign.
This project proves that good design, clear structure, and smart planning don’t go out of style — especially when the product is all about long-term quality.
RainSoft needed a modern website that educated homeowners about water quality issues while driving them to connect with local authorized dealers for water testing and system installation.
We developed a comprehensive manufacturer website featuring water quality education, product comparisons, and a dealer locator that connects homeowners with their local RainSoft authorized dealer for in-home water testing and consultation.
Featured artwork, dashboards, and supplementary visuals from this engagement.
Verbatim Google reviews from clients in the same engagement or industry.
“Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever! Thank you Dinko for the excellent service and experience.
“Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. He's detail-oriented and has a "we can figure that out" attitude about anything you're trying to accomplish. Can't say enough positive things about working with Dinko, but his work product is also exceptionally high quality. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets that strike the perfect balance of meeting customer needs and elevating your brand. If you're looking for a true partner in your brand's digital presence, Dinko is the perfect fit.
“I can't recommend Dinko Design enough! Dinko has completely transformed my website and made it so much more than I could have imagined… What really stands out is Dinko's attention to detail and his deep understanding of the terminology and strategies that make a website effective. He explained the significance of using the right keywords for my business, which I never realized was so important. Dinko took the time to sit with me for hours, learning about my business as an interior stylist, so he could accurately represent my work and let potential clients get to know me better… Since Dinko started working on my website, I've seen a noticeable increase in traffic and more phone calls coming in. I'm so grateful to have him on my side.
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