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NEWPRO Home Solutions (v1)

Massachusetts· 2018· Redesigned by others

First major NEWPRO marketing site iteration — earlier brand language, same regional dominance.

NEWPRO Home Solutions (v1) home desktop — We've been serving New England homeowner
Trusted by leading Florida businesses
The story

With a powerful marketing engine and locations across New England, Newpro needed a website that could keep up. We helped launch a flexible, conversion-focused Webflow site — and later revamped it to scale even further with their fast-paced campaigns and monthly offers.

Newpro is one of the most recognized names in home remodeling throughout Massachusetts and New England. With TV ads, PPC campaigns, and an in-house marketing team working nonstop, they needed a website that could support high traffic, rapid updates, and tight integration with paid media. We built a Webflow site that didn’t just look great — it became the center of a coordinated, multi-channel growth strategy.

Phase One: Building a Better Foundation

Phase One: Building a Better Foundation

Our initial Webflow build provided Newpro with the stability and speed necessary to showcase services, generate leads, and support ad campaigns. It was simple, effective, and served its purpose for several years until growth exceeded the site’s original scope.

Phase Two: Supercharged Growth

  • Redesigned the full site with improved layouts, speed, and conversions
  • Integrated CMS-driven offers, location-specific landing pages, and trust sections
  • Built flexible sections for easy repurposing in promotions and A/B tests

The new version enabled the Newpro team to launch, update, and test marketing campaigns faster than ever, creating a true feedback loop between the website and media strategy.

PPC Creative Support

We designed animated graphics and PPC ad creative that matched the site’s visual system. Monthly offers were easy to update on both the site and ad platforms, ensuring a seamless, on-brand customer experience across channels.

This cohesion between landing pages and paid media improved conversions and allowed their team to remain agile in a fast-paced ad environment.

Impact at Scale

  • Significant increase in conversions during monthly offer campaigns
  • Faster deployment of pages and creatives, reducing friction for the marketing team
  • Contributed to sustained revenue growth and new customer acquisition across multiple locations

The Webflow platform provided the speed, structure, and design freedom to create a digital ecosystem that kept pace with a powerhouse brand and fueled its next stage of growth.

Home page sections

NEWPRO Home Solutions (v1) home desktop — We've been serving New England homeowner
NEWPRO Home Solutions (v1) home desktop — Explore Our Products
NEWPRO Home Solutions (v1) home desktop — Bath Transformations
NEWPRO Home Solutions (v1) home desktop — A Reputation You Can Trust
NEWPRO Home Solutions (v1) home desktop — Project Gallery
NEWPRO Home Solutions (v1) home desktop — Giving Back Is a Big Part of NEWPRO's Cu
NEWPRO Home Solutions (v1) home desktop — Your Healthcare Hero Can Win!
NEWPRO Home Solutions (v1) home desktop — Catch NEWPRO On the Road

Original case study imagery

Newpro Home Solutions
Newpro Home Solutions
Highlights

5 featured sections

NEWPRO Home Solutions (v1) home desktop — We've been serving New England homeowner
HomepageWe've been serving New England homeowner
NEWPRO Home Solutions (v1) home desktop — Explore Our Products
HomepageExplore Our Products
NEWPRO Home Solutions (v1) home desktop — Bath Transformations
HomepageBath Transformations
NEWPRO Home Solutions (v1) service category index desktop — A Reputation You Can Depend On
ServicesA Reputation You Can Depend On
NEWPRO Home Solutions (v1) about desktop — A Reputation You Can Depend On
AboutA Reputation You Can Depend On
Client voice

What clients said about this work

Verbatim Google reviews from clients in the same engagement or industry.

★★★★★
G
Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever! Thank you Dinko for the excellent service and experience.
MM
Dr. Matt Morris
Pinnacle Chiropractic · Bradenton
★★★★★
G
Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. He's detail-oriented and has a "we can figure that out" attitude about anything you're trying to accomplish. Can't say enough positive things about working with Dinko, but his work product is also exceptionally high quality. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets that strike the perfect balance of meeting customer needs and elevating your brand. If you're looking for a true partner in your brand's digital presence, Dinko is the perfect fit.
WN
Will Nisbet
UpRight Digital · Partner agency (All West Fiber, AA Dermatology)
★★★★★
G
I can't recommend Dinko Design enough! Dinko has completely transformed my website and made it so much more than I could have imagined… What really stands out is Dinko's attention to detail and his deep understanding of the terminology and strategies that make a website effective. He explained the significance of using the right keywords for my business, which I never realized was so important. Dinko took the time to sit with me for hours, learning about my business as an interior stylist, so he could accurately represent my work and let potential clients get to know me better… Since Dinko started working on my website, I've seen a noticeable increase in traffic and more phone calls coming in. I'm so grateful to have him on my side.
BM
Betsy Mincey
Purposely Placed Home Staging

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