Turnkey website template program for Pella's certified contractor network — co-op funded, brand-locked, dealer-customizable.
Many Pella dealers were operating with outdated websites — or none at all. We created a fully customizable Webflow template that helped contractors modernize fast, convert more traffic, and take advantage of corporate marketing funds to build a site that worked.
This wasn’t just one site — it was a scalable Webflow solution designed to work for dozens of independent Pella contractors. Each site could be tailored with local content, services, and visuals, while retaining the credibility and style of the Pella brand. Corporate supported the program financially, offering dealers a cost-effective way to get online with a strong, modern presence — and it worked.
Many Pella dealers relied on outdated or clunky websites, making it harder to win leads in local markets. We built a Webflow template that could be quickly customized with each dealer’s location, services, and team.
Each site looked clean and professional, feeling like a natural extension of the Pella national brand.
Though based on a shared Webflow framework, each contractor site was personalized, from photography to service area copy to Google Maps integration. The system struck the perfect balance between efficiency and individuality.
Contractors loved it because it worked. Corporate loved it because it drove consistency and brand integrity at scale.
This system helped dozens of dealers level up overnight, showing what happens when national and local marketing finally sync up.
Pella's contractor network needed professional websites but most small installers couldn't afford custom web design. The templates needed to be on-brand for Pella while giving each contractor a unique local presence.
We designed a scalable website template system that maintained Pella's brand standards while allowing local customization for each contractor. Pella's co-op marketing program subsidized the cost, making it accessible for contractors of all sizes to get a professional online presence.
Featured artwork, dashboards, and supplementary visuals from this engagement.
Verbatim Google reviews from clients in the same engagement or industry.
“Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever! Thank you Dinko for the excellent service and experience.
“Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. He's detail-oriented and has a "we can figure that out" attitude about anything you're trying to accomplish. Can't say enough positive things about working with Dinko, but his work product is also exceptionally high quality. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets that strike the perfect balance of meeting customer needs and elevating your brand. If you're looking for a true partner in your brand's digital presence, Dinko is the perfect fit.
“I can't recommend Dinko Design enough! Dinko has completely transformed my website and made it so much more than I could have imagined… What really stands out is Dinko's attention to detail and his deep understanding of the terminology and strategies that make a website effective. He explained the significance of using the right keywords for my business, which I never realized was so important. Dinko took the time to sit with me for hours, learning about my business as an interior stylist, so he could accurately represent my work and let potential clients get to know me better… Since Dinko started working on my website, I've seen a noticeable increase in traffic and more phone calls coming in. I'm so grateful to have him on my side.
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