Ads that earn their budget — Google, Meta, LinkedIn.
We run paid media like it's our money. Every dollar tracked to a conversion, every campaign structured to scale, every creative tested against a control.
We run ads like it's our money, not your budget.
How Dinko runs paid media
- Full-funnel conversion tracking (server-side)
- Weekly optimizations, monthly strategy
- Creative + copy testing built-in
- You own the ad account, always
- Transparent fees, no markup on spend
Typical PPC agencies
- "Impressions" and "clicks" as KPIs
- 15-20% markup on ad spend
- Agency owns the ad account
- Automation dashboards, no real optimization
- Junior account managers, senior name on proposal
Every channel, matched to your funnel.
We don't run every ad on every platform. We run the right ad on the right platform for your buyer's actual behavior.
Google Search & PMax
High-intent search, Performance Max for full-funnel. The workhorse for most service businesses.
- Exact-match & broad with negatives
- Performance Max with asset groups
- Call-tracking integration
Meta (FB + Instagram)
Top-of-funnel creative, retargeting, lookalikes. Best for brands with strong visual stories.
- Reels + Stories creative
- Advantage+ campaigns
- Creator UGC sourcing
B2B demand gen, account-based advertising, niche professional targeting. Premium CPL, premium quality.
- Matched audiences + ABM
- Sponsored content & InMail
- Lead-gen form optimization
YouTube
Connected-TV and YouTube in-stream. Works best as a brand / consideration layer alongside search.
- Skippable + bumper ads
- Demand Gen campaigns
- Remarketing across Google
TikTok
Paid + creator work for brands where the buyer actually lives on TikTok. Not for everyone.
- Spark Ads (boosted creator posts)
- UGC at scale
- Creator partnership mgmt
Programmatic & Display
Remarketing, contextual display, connected TV. Best used as support — not a lead source.
- GDN + programmatic remarketing
- Connected TV (Roku, Hulu)
- Geo-fenced local display
Every engagement, the full stack.
1 · Audit & Strategy
Current account teardown, competitor ad library analysis, channel-fit mapping, budget allocation plan.
2 · Tracking Setup
GA4, server-side GTM, platform pixels, offline conversion imports. No tracking = no optimization.
3 · Campaign Build
Structured campaigns, negative-keyword lists, audience layers, bidding strategy, bid caps.
4 · Creative & Copy
Ad copy variants, headline testing, static + video creative. Built in-house by Dinko designers.
5 · Weekly Optimization
Budget pacing, negative-keyword pruning, bid adjustments, creative rotation, audience refresh.
6 · Monthly Reporting
Not vanity metrics. CPL, CAC, ROAS, LTV — matched to your actual business numbers.
Launched in 3 weeks. Tuned weekly.
Audit
Account access, benchmark metrics, competitor review, strategy doc.
Week 1Build
Tracking, campaign structure, audience layers, initial creative.
Week 2Launch
Go-live with 3+ ad variants per campaign. Hourly monitoring for 48h.
Week 3Optimize
Weekly tuning, monthly strategy calls, quarterly deep-dive reviews.
OngoingFlat-fee management. No markup on spend.
We bill a flat management fee. Your ad spend goes directly to Google / Meta / LinkedIn on your credit card. You never pay us a % of spend.
One platform (usually Google). Good for local service businesses with clear intent.
- 1 platform fully managed
- Up to $15k/mo ad spend
- Weekly optimizations
- Monthly reporting call
- Creative — 4 variants/mo
Google + Meta (+ optionally LinkedIn / YouTube). Full-funnel, integrated reporting.
- Up to 3 platforms managed
- Up to $50k/mo ad spend
- Weekly optimizations
- Creative — 10 variants/mo
- Landing page A/B tests
- Monthly strategy + QBR
> $50k/mo spend, multi-market, complex attribution, dedicated team.
- Unlimited platforms + spend
- Dedicated strategist + creative lead
- Custom attribution modeling
- MMM + incrementality testing
- Weekly war-room call
Numbers that move.
“Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever!
“He's very informative and takes the time to explain everything so you actually understand the process behind the website design and SEO work he's doing. Even though he's based in Florida and I'm in California, communication has been great and the whole process has been smooth. It takes a lot of trust to hand over your company's website and online presence to someone, but Dinko made that easy.
“Not a doubt goes in my mind that Dinko Design will meet and exceed your needs whether it be in market growth and web presence.
Common discovery-call questions.
Do you mark up ad spend?+
Do we own our ad accounts?+
What minimum ad spend do you recommend?+
How quickly can we see results?+
Can you work with our existing PPC agency?+
What's your fee structure for e-commerce?+
Ready to stop bleeding your ad budget?
Free 30-min paid-media audit. We'll benchmark your current CPL, CPA, and ROAS against your industry — no fluff, no BS.