AI · Ad Optimization

AI that lowers your CPL — while you sleep on your ad spend.

Machine-learning-powered optimization that continuously improves your Google and Meta campaigns. Clients typically see a 20-40% reduction in cost per lead within 90 days.

Optimize Your Ad Spend See How It Works

20-40%

Typical CPL reduction

60-90d

Time to measurable lift

Real-time

Bid optimization

$2k/mo+

Min ad spend

What's included

The optimization stack most agencies don't run.

1 · Real-Time Bid Optimization

Bids adjusted continuously based on conversion probability, time of day, location, and device.

Hourly bid adjustments
Geo + daypart signals
Device-specific bidding
Conversion-probability scoring

2 · Audience Intelligence

ML identifies the highest-converting audience segments — and scales spend into them automatically.

Segment clustering
Lookalike expansion
Negative audience refinement
Intent-based targeting

3 · Creative Testing Engine

Continuous A/B testing of ad copy, images, and video — winners scale, losers pause, automatically.

Headline + copy variants
Image + video rotations
Statistical-significance gating
Weekly creative refresh

4 · Negative Keyword Management

Automated blocking of wasted spend — searches that cost money but never convert into calls.

Weekly negative sweeps
Cross-campaign lists
Brand + competitor rules
Industry-specific blocks

5 · Budget Reallocation

Budget flows automatically to campaigns delivering the best results — no more flat-spending losing campaigns.

Daily budget pacing
Campaign-level reallocation
Platform-level split
Seasonal flex

6 · Performance Forecasting

Predictive models for scaling decisions — know what happens to CPL before you pour in more budget.

Spend-vs-CPL curves
Market-saturation estimates
Seasonality modeling
What-if scenario testing

Process

Four phases. Layered on your existing campaigns.

Account Audit

We audit your existing campaigns to identify waste, missed opportunities, and quick wins.

AI Integration

We implement our optimization layer on top of your campaigns — no disruption to existing performance.

Learning Period

The system gathers data for 2-3 weeks, building the conversion model specific to your business.

2-3 weeks

Scale & Report

Once the model is tuned, we scale what's working and provide weekly performance reporting.

Pricing

Two entry points. Priced against the lift.

We bill a flat management fee. Your ad spend goes directly to Google / Meta — never marked up. Minimum $2k/mo in ad spend for statistical significance.

Start Small

Single-platform AI optimization on an existing Google or Meta account.

1 platform (Google OR Meta)
Bid + budget optimization
Weekly negative keyword sweeps
Monthly performance report
Min $2k/mo ad spend

Get Started

Scale Up

Full AI optimization across Google + Meta with creative testing and dedicated strategy.

Google + Meta (+ optional Microsoft)
Creative testing engine
Audience intelligence layer
Budget reallocation automation
Weekly strategy + reporting
Dedicated optimization manager

Talk to Us

Questions

Common AI ad questions.

What platforms does AI optimization work on?+

Google Ads (Search, Local Service Ads) and Meta Ads (Facebook, Instagram) are the primary platforms. We can also optimize Microsoft Ads.

How long until I see improvements?+

Some improvements are immediate (fixing waste). Full AI optimization typically shows measurable results within 60-90 days.

Do I need a minimum ad budget?+

AI optimization works best with a minimum of $2,000/month in ad spend. Below that, there isn't enough data for the machine learning to be effective.

Can I keep my existing campaigns?+

Yes. We build on top of what you have, preserving historical data and ad history that impact Quality Score.

Ready to stop overpaying for every lead?

Free 30-min ad audit. We'll benchmark your current CPL against your industry and show you exactly where AI optimization can close the gap.

Book Your Free Audit Talk to Us