Early Innovation in Webflow

This project occurred before Webflow had most of its current integrations and backend flexibility. We had to be creative, using it as a visual framework and rapid prototyping tool while feeding data into their proprietary backend.

• Designed product pages and customization flows in Webflow
• Collaborated with full-stack developers to wire up custom inputs and logic
• Used Webflow to iterate on UI and test live flows during dev sprints

It was scrappy, smart, and ultimately helped their dev team ship faster and better, all while delivering a beautiful UX.

Custom Builder, Custom Wins

The online t-shirt designer allowed users to select styles, upload logos, add text, and preview live mockups, then push directly into The Graphic Edge’s ordering system. This full-loop experience was a game-changer in the apparel space.

Webflow provided the flexibility to mock, test, and hand off in ways that saved weeks of miscommunication between designers and developers.

Real-World Results

• Created a modern digital flow that reduced back-and-forth on custom orders
• Supported massive order volume across schools, teams, and organizations
• Enabled smoother handoff between departments and faster production cycles

The site may not exist today, but its impact was significant, helping The Graphic Edge digitize a key part of their business and stay ahead in custom apparel.

• 2015 Davey Awards — Silver Award