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The Contractor Brand Style Guide — Fill in the Blanks

Lock in your logo usage, colors, fonts, photography style, and voice in one document — so everything from your website to your truck wraps looks like it was made by the same company.

18-page editable templateInstant downloadFor contractors

Sound familiar?

  • Your Google Maps photos, ads, and website all look like different companies
  • Every new designer 'reinvents' your colors and fonts
  • You can't quickly answer 'what's our brand?' for a new vendor

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Inside the file

What's included

  • Logo usage rules (clearspace, sizing, color, what not to do)
  • Color palette with hex / RGB / CMYK / Pantone slots
  • Typography hierarchy + font pairing guide
  • Photography + imagery direction (on-site, team, finished work)
  • Voice + tone framework with on-brand / off-brand examples

Built for

Who it's for

  • Contractors who keep getting inconsistent designs from vendors
  • Owners ready to upgrade their visual identity but not the budget for a full rebrand
  • Teams handing brand assets off to a new marketing hire or agency

What you'll have

After you download

  • A single source of truth every vendor has to follow
  • Faster, cheaper turnarounds because designers stop guessing
  • Visual consistency that compounds trust over time
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