Web Development that scales with your business.
When WordPress hits the ceiling. When the platform charges $200/mo for what we build for the cost of hosting. Custom Next.js development tuned for home-improvement contractors who plan to grow.
Clients we've shipped this service for
When the $49/mo platform hits the ceiling.
Three ways contractors build a site today. Two of them stop working the moment you try to grow. The third is what we do.
Custom Next.js development
- You own the code and the CMS
- Sanity Studio — non-tech edits, no devs needed
- Lighthouse 95+ baked in from day one
- Custom integrations: Cal.com, ServiceTitan, Jobber, HouseCall Pro
- No platform tax — pay hosting, not rent
- Built to ship new features in days, not quarters
DIY platforms + page-builder bloat
- Wix / Squarespace: $49/mo per site, 4-second mobile load
- GoDaddy Websites+Marketing: design hostage to their templates
- WordPress + Elementor/Divi: 30 plugins, security babysitting
- Page builders break when you outgrow them — your data is stuck
- No real custom logic. Calculators? Forms? Routing? Hire a dev.
- Lighthouse < 60 on mobile. Google notices.
The custom-code things a page builder can't do.
Every site we build for home-improvement contractors ships with the same core. These are the six things that make a website earn its keep.
1 · Custom multi-step lead forms
Five questions feel like five seconds. Conditional logic routes the visitor straight to the right service, the right project size, the right next step. Conversion lift: 2–4× over a single-page contact form.
- Branching logic + progressive disclosure
- Auto-save + resume on a different device
- Native CRM push (HubSpot, Pipedrive, Jobber, ServiceTitan)
- UTM + GCLID capture for ad attribution
2 · Service-area dynamic routing
One site, every city you serve. /roofing/sarasota, /roofing/bradenton, /roofing/lakewood-ranch — each with localized copy, real schema, real testimonials. Built from a single template, edited once in Sanity.
- Programmatic SEO at 14, 40, 200 cities
- Local schema + GBP-friendly markup
- City-specific reviews + project pull-throughs
- One CMS, no duplicate-content penalties
3 · ROI calculators + quote builders
Visitors who use a calculator convert at 3–5× the rate of visitors who don't. We build calculators that pre-qualify the lead before your phone rings — solar savings, roofing ballparks, kitchen-remodel ranges, ROI on a window upgrade.
- Inputs tuned to your pricing model
- Lead-magnet gate: result via email
- Salesperson-ready PDF auto-generated
- Tied directly to the multi-step lead form
4 · Booking system integration
Cal.com, ServiceTitan, Jobber, HouseCall Pro, Calendly, Acuity — we wire the booking flow directly into the site so customers schedule themselves and your dispatcher sees the job in their existing system. No double-entry.
- Round-robin assignment to your reps
- Buffer + travel-time logic for field crews
- Confirmation SMS + email automated
- Booking analytics fed back to GA4 + Meta
5 · Client portal / project dashboard
Customers log in and see their job: where it stands, who's on-site this week, photos, change orders, invoices, warranty docs. Cuts your inbound "any update?" calls by 60–80% in the first 90 days.
- Magic-link login, no password resets
- Photo + document upload from the field
- Stripe-powered deposits + progress invoicing
- White-label — your brand, your URL
6 · Performance-tuned for Core Web Vitals
Google ranks fast sites higher. We ship every build with LCP under 1s, CLS at 0, and INP under 200ms on mobile. The same site on Wix loads in 4–7 seconds on a real 4G phone in a Sarasota strip mall — and Google knows it.
- Next.js + Image Optimization + Edge caching
- Lighthouse 95+ on every page, every time
- Real-user-monitoring (RUM) on every page
- Monthly performance reports auto-emailed
Five phases. Eight to fourteen weeks.
Built around the same six-phase methodology as our Web Design service, compressed for the development-led builds where strategy + design are already nailed down — or stretched when we're building something the world hasn't seen yet.
Discovery
What does the site need to do? Quote? Book? Route by city? We map the system before we touch code.
Weeks 1–2Design
Figma hi-fi for every page + state. Calculators, multi-step forms, dashboards — designed before they’re built.
Weeks 2–4Build
Next.js + Sanity + integrations. Daily staging-site reviews. Every form, calc, and integration QA’d on real data.
Weeks 4–10Launch
DNS cutover, 301 redirects, CRM/booking-system wiring, analytics validation, CMS training for your team.
Weeks 10–12Iterate
90-day support + monthly retainer optional. We watch the data and tune what’s underperforming — calls, forms, calculator drop-offs.
OngoingTwo ways in. Honest scoping.
We don’t publish a custom-dev rate card — every build is different. But here’s where most home-improvement contractors land:
Custom development is bundled into our recurring Owner Stack tier — site + ads + lead-ops in one monthly retainer. Best for contractors who want to ship continuously, not in big-bang projects.
- Custom site + ongoing dev included
- Sanity CMS + admin tooling
- Monthly performance + lead-ops review
- New features shipped every sprint
- See full pricing on /pricing
A defined project — quote calculator, service-area system, portal — scoped, designed, built, shipped. Best when you know exactly what you need.
- Full strategy + design + build
- Sanity CMS + CRM/booking integrations
- CMS training + handoff documentation
- 90-day post-launch support
- Quoted off discovery — book a call
Sites that do real work.
Not theme tweaks. Real custom builds — multi-step forms, custom CMSes, performance-tuned for the Google Core Web Vitals.
“Dinko over delivered for my website design and build in every way possible. The process was smooth and efficient. Dinko not only helped create a great looking website but more importantly one that performs great for speed and SEO. I went from 200 keywords to 330 keywords in just over a week from launching the new site. My website is converting more leads than ever!
“Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets.
The questions we actually get.
Why custom development instead of WordPress?+
How long does a custom build take?+
Will we own the code?+
What if your agency leaves?+
Can we A/B test on a custom site as easily as WordPress?+
Not sure if you need custom development or a smart WordPress build? Book a free 15-min teardown — we’ll tell you straight.
Where this fits in the Trust System
Automated follow-up systems that respond to new leads within minutes — 24/7 — so you never lose a job because you were on the roof when the inquiry came in.
ExploreSEO copy that doesn't read like SEO copy. Sales pages that earn their CTA. Blog content that ranks and converts. Written by humans who've sold something before.
ExploreAds that earn their budget — Google, Meta, LinkedIn. Flat-fee management, no markup on spend, every dollar tracked to a conversion.
ExploreWhat clients say about our web development that scales with your business work
“Dinko can (and does) do it all! Working directly with him on multiple brand website projects, his approach is always focused on how to deliver the best results and tackle any and all hurdles that appear along the way. He's a collaborative partner that clearly views client success as the number 1 priority. He's detail-oriented and has a "we can figure that out" attitude about anything you're trying to accomplish. Can't say enough positive things about working with Dinko, but his work product is also exceptionally high quality. It's amazing what his unique skillset of design and development expertise bring to the table in terms of visioning and executing on first-rate web assets that strike the perfect balance of meeting customer needs and elevating your brand. If you're looking for a true partner in your brand's digital presence, Dinko is the perfect fit.
“I can't recommend Dinko Design enough! Dinko has completely transformed my website and made it so much more than I could have imagined… What really stands out is Dinko's attention to detail and his deep understanding of the terminology and strategies that make a website effective. He explained the significance of using the right keywords for my business, which I never realized was so important. Dinko took the time to sit with me for hours, learning about my business as an interior stylist, so he could accurately represent my work and let potential clients get to know me better… Since Dinko started working on my website, I've seen a noticeable increase in traffic and more phone calls coming in. I'm so grateful to have him on my side.
“Working with Dinko has been a great experience. He's very informative and takes the time to explain everything so you actually understand the process behind the website design and SEO work he's doing. Even though he's based in Florida and I'm in California, communication has been great and the whole process has been smooth. He's also been extremely accommodating with my work schedule… It takes a lot of trust to hand over your company's website and online presence to someone, but Dinko made that easy. I'd definitely recommend him to anyone looking for help with their website or SEO.
Ready to outgrow the platform?
Free 15-min teardown. We'll look at your current site, your CRM, your booking flow, and tell you straight: smart WordPress, or custom build. No pitch deck. No 60-minute call.